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Trade-Compass-Logotipo
Trade-Compass-Logotipo

+39  348.4127221

info@tradecompass.eu

+39  348.4127221

info@tradecompass.eu

Sede legale 
Via Volturno Meridiana 80
20861 Brugherio (MB)

 

Sede operativa
Via Conservatorio 17
20122 Milano

 

Sede legale 
Via Volturno Meridiana 80
20861 Brugherio (MB)

 

Sede operativa
Via Conservatorio 17
20122 Milano

 

In Trade Compass we are accredited by MISE as innovation manager, to guide your company in a process of digitalization, bringing more efficiency, forecasting capacity, optimization of activities and cost reduction.

WHAT WE DO IN TRADE COMPASS

What is Digital Transformation?


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www.tradecompass.eu © All Right Reserved 2021 - P.I. IT03507780967

www.tradecompass.eu © All Right Reserved 2021 - P.I. IT03507780967

Digital Transformation is part of a technological process that has been taking place globally for a decade and that has now accelerated exponentially.

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DIGITAL TRASFORMATION

Process transformation through digitalization

It all began with events that were initially not connected to each other, starting with the advent of the internet in the late 90s, which moved communications from the physical and paper level, such as letters and faxes, to the digital level with e-mail and certified e-mail.

Crucial was the advent of easy-to-use computers for the spread of digital culture to users, no longer reserved for technicians in the sector. Then came the advent of advanced mobile phones, able to communicate with the network, receive emails, take photos, play music and videos. Smartphones therefore have the merit of making digital data accessible to an increasing number of users, of any age and culture. Everything that was accessible on physical media, such as photographs and music discs, instruction manuals and business documents, were digitized, moving from the physical to the immaterial electronic. The next step occurred when the internet became fast and stable enough to pave the way for real-time video communication, which led all radios and TVs to be able to reach every user in the world, without the limits of territorial diffusion. Every step taken towards the improvement of technologies was accompanied by the transformation of the contents and the dematerialization of the supports, making everything converge towards the digital plan.

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ABOUT US

New opportunities for growth and relocation

Digitization has broken down many barriers, radically changing the concept of competition, usability and localization. For example, today anyone can open a TV that broadcasts content all over the world at marginal costs without owning a network, or an inspired musician can compose a piece that will be played by a virtual orchestra of 100 elements and made accessible to the public, without a record producer; a busy worker can book holidays basing their choice on photos of the place posted on the internet while getting ready to go to bed. A working mother can shop on her mobile phone and have it delivered to her home when she returns; the possibility for a company to have multiple virtual switchboards in the world, guaranteeing a response to customers 24hx7, as well as producing mechanical parts in real time directly near the place where they will be needed. Digital convergence has broken down every territorial, linguistic and temporal barrier, offering incredible new opportunities and economies of scale accessible even for small and medium-sized enterprises.

Any company that wants to continue to exist and grow must start its own digital transformation and converge towards its customers. The question is no longer whetherto do it, but when to start.

DIGITAL TRASFORMATION

Digital reputation as a factor of marketing and commercial success

The digital transformation has radically changed the relationship between producers, the market and customers, who today are the absolute protagonists of the success or failure factor of a product or, in extreme cases, of a brand or an entire company. With their opinions they can influence other users and move huge volumes of business, regardless of the investments in advertising that companies may make.It is necessary to rethink marketing to each individual user, his needs, the satisfaction of their expectations; we need to reformulate communication, act with all the tools and levers that digital communication makes available to get closer to customers.

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WHAT WE DO

Efficiency recovery for the company

Today, digital transformation offers the opportunity to completely rethink the relationship with the customer, placing it at the center of all processes, which will haveto be redefined accordingly. The digital transformation therefore involves the whole company, people and their functions, to obtain a more efficient model based on digitaltechnologies, advanced software, data analysis, continuous improvement. It will be a company close to the customer, organized and responsive in its responses, which customers will reward with their satisfaction, which will bring a better reputation and aconsequent constant increase in business volume. Organized business activities, structured processes and focused people ensure greater efficiency in the company, with a significant economic recovery and operating margin, which can be invested in new activities and market expansion. Digital transformation is the greatest growth opportunity after the crisis, offered to all companies that want to embrace it.

DIGITAL TRASFORMATION

Digital transformation starts here

In order to effectively digitize business processes and activities, it is necessary to builda path with the members of the organization, which are crucial to ensuring the successof the mission.

Digital transformation is not just an expression of the inclusion of technologies in the company; these must support the positioning that the company intends to obtain towards the market and its customers; they are therefore functional to a purpose that the company must be able to focus effectively in order to organize the processes accordingly. It is a journey that the company must undertake and that will not end, because the new dynamics of the digital world are very fast and require continuous adjustments, the inclusion of new technologies, training and awareness for the people involved. The digital transformation must begin as soon as possible and can give an unprecedented acceleration to the company, offering margins for rapid growth that were unthinkable until a few years ago.

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